NewsPoint Reports

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Cooperation

After receiving query regarding media analysis, our consultants are agreeing upon the list of searched words, check the search configuration and check the quality of search results. If search results are compatible with the customer’s expectations, we propose the codingbook (document with the list of codes used in the analysis). Working on analysis starts after receiving signed order form. After conducting analysis, we interpret the results and the most important results we present in form of a report in the Power Point or Wordl file, where the description is attached by tables or charts. NewsPoint consultants are to your disposal on every stage of cooperation to answer your questions.

Methodology

To conduct our research, we use press-, blogs-, forums content analysis, combined with secondary data analysis (for example quantity of media coverage in specified time of period or quantity of media coverage on specified website).

We propose the categories for the analysis such as:

For a medium:

  • type of medium – portal, website, forum or blog,
  • medium extent – international, country or local,
  • issues most frequently described by the medium – basing on categories in NewsPoint or NewsPoint UGC system,
  • importance of the medium for the customer – how many percent of coverage was published by media important for the particular customer.

For a piece of coverage:

  • issues – what the piece is describing. Number of articles in particular categories is not the same as number of articles – some articles describe more than one issue,
  • author – name or nick,
  • tonality – does particular text or comment have positive, neutral or negative tonality. We evaluate tonality basing on our 7-points scale,
  • exposure – how particular company, product or service distinguishes in the piece,
  • interests – how much journalists are interested in materials and information from the company and how the information is discussed by the Internet users,
  • connectedness – is the company regarded as important source of information,
  • share of voice – how the company (or its product or service) is described in comparison with other specified by the customer companies, products or services.