Reports
The gambling commission in the media – NewsPoint and Newton Media report
The Newton Media and NewsPoint prepared the report summarizing the information about the gambling commission in the media. Press and the Internet coverage from beginning of the November, 2009 to February, the 12th, was studied.
Deposits versus savings accounts – the Bankier.pl and NewsPoint report
NewsPoint and financial portal Bankier.pl prepared report about deposits and savings accounts. Articles publicated on Polish portals in last 6 months, were analyzed.
The Tomek agent is acting on the Polish Internet – the NewsPoint report
Due to last affairs linked to the Central Anticorruption Bureau, the “Tomek” name became popular on the Internet like never before. The NewsPoint analysts prepared qualitative report summarizing the appearance of phrases “agent Tomek” and “Tomek” in last two months. Analysis based on data from all sources monitored by our systems NewsPoint and NewsPoint UGC: portals (2400 sources), blogs and forums (more than 325 thousand sources).
Polanski’s case as seen by the Internet users and portals
NewsPoint analysts prepared qualitative and quantitative report summarizing reactions of the Internet users and portals to Roman Polanski’s arrestment. The report contains information about number of press clippings about Polanski, their tonality and number of quotations of other celebrities and politicians speaking about the director.
Nobel Prize for Barack Obama in portals and social media – NewsPoint analysis
The very intensive discussion started on the Internet on the day of awarding the Nobel Peace Prize to Barack Obama. The Internet users wondered if the present president of the USA should even receive this award.
Internauts are bemoaning Michael Jackson
The NewsPoint consultants analyzed the buzz related to Michael Jackson’s passing. The most commented issues were the sudden death of the artist and funeral ceremony transmission.
Janusz PALIKOT in the media - report NewsPoint and Newton Media
NEWTON Media and NewsPoint prepared a report on the presence of the member of parliament Janusz Palikot in the media. The information from the press and the Internet from around the year 2008 and the January and February 2009 have been analysed.
Promotion of the biggest cities in January - report of NewsPoint and infoPR
Joint report of NewsPoint and Info-PR focused on articles on the promotion of provincial cities, which appeared in January this year in the Internet media. The report includes publications on 18 cities (provincial capitals of the seats of provincial authorities) and concerns the articles published on the Internet from January 1 to January 31.
Portals for parents – report of NewsPoint, Mediadzieci.pl and Branża Dziecięca
Another report, prepared jointly by the NewsPoint service and Mediadzieci.pl website and bimonthly Branża Dziecięca focuses on the communication of chosen portals created for parents of small children.
Monitoring of communication in the era of crisis
The economy has entered a phase of downturn, the consequence of this situation is the reduction of spending and carefully watching every dollar, especially in marketing. In this situation, the key is the choice of the most effective communication action, supported by analysis of the effectiveness of those, that have been conducted so far. In response to these phenomena NewsPoint conducted an analysis of the potential savings resulting from the use of advanced monitoring system for the Internet. As is clear from this analysis using such a system, reduces search time by half and can leads to major savings.
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